Bill Mellander, Pinnacle Communications Group Managing Strategist and Chief Storyteller
Bill is an innovative organizational communication leader and adept storyteller. For twenty-five years, he has helped organizations identify and leverage their narratives. His strategic storytelling architecture identifies meaningful, actionable, and timely opportunities that are the foundation for powerful calls to action.
Bill's background is diverse. A Fortune 50 communications leader, he began his career as a television journalist. Bill left television and became a hurricane chaser as the National Catastrophe Media Relations Manager for Allstate Insurance Company. He is one of the country's foremost experts in disaster communication management.
Bill's proactive approach to crisis communication is driven by Strategic Storytelling. His vision began taking shape as a reporter covering breaking news. Bill honed his skills as a spokesperson and crisis manager in the banking and pharmaceutical industries.
He has counseled leaders in the public and private sectors on high-level matters involving policy, practice, and crisis prevention/response.
