
Created by Pinnacle Managing Strategist and Chief Storyteller Bill Mellander, the Pinnacle Pathway is a four-step strategic storytelling roadmap. A purposeful journey that identifies and deliberately structures stories to achieve your goals.

The sum of the stories you tell is your organizational narrative. It is the overarching theme that ties all your stories together - it is defined by the stories you tell and defines your evolving storytelling.
In many ways, your narrative resembles a mission statement. The difference? Consultants often craft an organization’s mission statement to reflect what those assembled believe your mission should be, as opposed to what it is. Your narrative comes to life through the stories you tell about the real things that define your work.
The Pinnacle Pathway is a positive, holistic approach to strategic storytelling.
Your narrative can guide you through all aspects of how and where you communicate, marketing, media relations, employee, customer, and crisis communications.
Every interaction is an opportunity to tell your story.



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