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    • Home
    • Pinnacle Pathway
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    • Specialized Storytelling
      • Higher Education
      • Emergency Management
  • Home
  • Pinnacle Pathway
  • Services
  • Bill Mellander
  • Contact
  • Specialized Storytelling
    • Higher Education
    • Emergency Management

Higher Education Strategic Storytelling

Colleges and universities are a rich environment for strategic storytelling. Few arenas touch people’s lives so directly, in so many different ways, across the spans of lifetimes.


The stories defining these experiences shape a school’s image, born from a limitless global matrix of students, faculty, alumni, parents, and more.


The greatest stories often go unnoticed because they are lost in the cloud of campus routines.

The Pinnacle Pathway is a uniquely imaginative journey that brings these stories to life, helping define your school’s narrative.







The Pinnacle Pathway is a roadmap for strategic storytelling. A version specifically tailored for higher education, it is a uniquely imaginative journey that identifies your stories and brings your institution’s narrative to life.

    Download The Higher Education Communications Handbook

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