The Pinnacle Pathway
The Pinnacle Pathway is a roadmap for strategic storytelling - a purposeful journey identifying stories deliberately structured to positively promote your narrative.
Your narrative is the sum of all the stories defining what you do, how, and why you do it.
There are three keys to ensuring a strategically purposeful narrative: stories that are timely, actionable, and meaningful.
The pathway is a journey that brings your narrative to life.
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Strategic Storytelling Defined - Downloadable PDF
The pathway is a positive, holistic approach to your messaging, internally and externally.
Your narrative can guide you through all aspects of how and where you communicate - marketing, media relations, employee, customer, and crisis communications.
Every interaction is an opportunity to tell your story.
What - Go deeper than the physically apparent. Identify the experiential vision of what someone sees you doing.
How - In what ways are your techniques different or better than others that have come before you.
Why - Understand the different levels of your motivation. There is a why behind everything you do.
Apply your knowledge and expertise to discussions of immediate public interest, or by recognizing connections to historical and operational anniversaries.
Make people care. Leverage topics that resonate and speak in positive, solution-focused language that illustrates how your expertise is bettering lives.
Use language that spurs engagement.