Media relations is a component of public relations focused on building, maintaining, and leveraging relationships with journalists and media outlets to develop and manage your personal and institutional brand. Pinnacle training uses strategic storytelling architecture to guide how you talk about your what, why, and how.
Media training prepares you to communicate clearly, confidently, and authentically.
There is an intertwined spectrum of media relations activities - from basic relationship
building to announcements, conversations, and crisis management.
Pinnacle focuses on strategies for communicating concisely, handling challenging
questions, and projecting a positive and professional image. With the right strategy, every interaction can be an opportunity.
Positive
Always speak positively. Even in the most difficult situations, it is possible to speak positively. Convey solutions that your expertise or research offers to the situation being discussed.
Purpose
Let your knowledge and expertise speak for itself. There’s no need to directly plug your work, unless asked. The expertise you’re showcasing will promote your brand.
Posture
How you say it can be just as important as what you say. Body language, eye contact, facial expressions, and tone of voice all impact how a message is received.
