Emergency Management Strategic Storytelling
Catastrophe communicators empower people with important information to help them help themselves.
Catastrophe communication is an environmental demand. That environment is uniquely difficult and filled with distractions, both conscious and subconscious.
Understanding and having experienced the complexities of this environment is essential for effectively communicating before or during a catastrophe.
Pinnacle Communications Group brings more than 20 years of innovative catastrophe communications management experience in natural, biological, and man-made scenarios.
- Volunteer and Staff Media / Communications Training
- Strategy Development
- Operational Support
- Spokesperson Services / Training
- Media / Community Relations
- Material Writing
As you get closer to an event, your message tightens to focus your audience on immediate needs to prepare. Pinnacle’s Catastrophe Communication Curve illustrates the lifecycle of emergency management communications.
Depending on the nature and frequency of a peril, your outreach may pick up at different points of the curve. Inclusive strategy development is important.
Click, to Introduce Your Team to the Catastrophe Communication Curve
