Strategic Storytelling is the purposeful identification and alignment of stories around a common objective. Your narrative is the sum of the stories that define what you do, why, and how you do it. Your narrative is a call to action - driving change, engagement, and understanding through thought leadership.

The greatest stories are often lost in the cloud of everyday campus routine. The Pinnacle Pathway breaks through the cloud with four steps.

                                                                 Created by Pinnacle Managing Strategist         

                                                                 and Chief Storyteller Bill Mellander, the Pinnacle 

                                                                 Pathway is a four-step strategic storytelling  

                                                                 roadmap. A purposeful journey that identifies 

                                                                 and deliberately structures stories 

                                                                 to achieve your goals.